Set Clear Goals

• Enhance the booking experience and the purchase of additional services such as extra luggage, sports equipment, and special meal selections.
• Modernize the user interface to align with the new brand identity.
• Improve booking times.
• Additional goals include increasing the conversion rates through user-friendly navigation and ensuring that all features are fully functional on all devices to accommodate mobile users.

5. UI Design

Key Challenges:

• Overload of information and numerous icons. This results in a challenging user experience, as it can be difficult to quickly discern the most important elements.
• There is a clear need to prioritize and hierarchize the information presented to make the interface more user-friendly.
• Simplifying the layout could enhance clarity and focus, making the page more intuitive and less overwhelming for users.
• A more minimalist approach would not only improve the aesthetics but also the functionality, ensuring that essential options and data stand out more effectively for users making booking decisions.

Usability testing

I focused on testing the design solutions to ensure they met user needs and project goals. I created detailed prototypes that closely mirrored the final product, allowing us to conduct usability testing with real users. These prototypes served as a critical tool for gathering feedback and observing how users interacted with the designs in a realistic context. Through this testing process, we identified some areas for improvement. This iterative approach allowed us to make data-driven adjustments.

To facilitate the transition of the design assets to the development team, I created clear and detailed documentation within Figma, outlining all necessary design specifications, interactions, and visual guidelines. This documentation serves as a comprehensive guide for developers, ensuring they have all the information needed to implement the designs accurately.

Additionally, I coordinated closely with the development team, arranging meetings as needed to clarify any ambiguities and address questions.

The work doesn't end with the handoff. In the Monitoring phase, we continuously track the product's performance to identify areas for improvement. I work closely with the QA team to ensure that the final implementation remains as true to the original design as possible. This ongoing collaboration involves reviewing the product in its live environment, comparing it against the design specifications, and addressing any discrepancies that arise.